Price: $18.97 - $16.97(as of May 01, 2026 17:13:50 UTC – Details) Product description Find Your Next Favorite from Nudge Add to Cart Add to Cart Add to Cart Add to Cart Customer Reviews 4.4 out of 5 stars 80 3.5 out of 5 stars 51 3.6 out of 5 stars 33 4.2 out of 5 stars 103 3.6 out of 5 stars 15 Price $16.97$16.97 — $6.99$6.99 $9.97$9.97 $14.99$14.99 All Natural ✔ ✔ ✔ ✔ ✔ Fluoride Free ✔ ✔ ✔ ✔ ✔ Alcohol Free ✔ ✔ ✔ ✔ ✔ Cruelty Free ✔ ✔ ✔ ✔ ✔ Appropriate for Sensitive Gums ✔ ✔ ✔ ✔ ✔ Package Dimensions : 7.13 x 3.7 x 2.36 inches; 9 ounces Item model number : Watermelon-TP Date First Available : August 16, 2024 Manufacturer : Nudge ASIN : B0DDCLR3JT Best Sellers Rank: #5,578 in Health & Household (See Top 100 in Health & Household) #129 in Toothpaste Customer Reviews: 4.2 4.2 out of 5 stars (267) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); }); NUDGE 10% NANO HYDROXYAPATITE FORMULA, ALWAYS: Nudge toothpaste has always been formulated with 10% nano-hydroxyapatite. Our original tubes followed a minimalist design and did not display the percentage on the label. We heard your feedback. Future Nudge tubes will clearly show “10% nano-hydroxyapatite” on every tube. The formula inside current tubes is unchanged and identical.FRESH WATERMELON FLAVOR EXPERIENCE: A light, refreshing watermelon profile delivers a clean, smooth taste that feels modern and enjoyable without harsh menthol or overpowering sweetness. Designed for people who prefer a non-mint, fruit-forward alternative to traditional toothpaste flavors.CRAFTED WITH 10% NANO HYDROXYAPATITE: Nudge is formulated with nano-hydroxyapatite inspired by the natural structure of tooth enamel. The rod-shaped particle design is engineered to interact efficiently with tooth surfaces, delivering a smooth, refined brushing experience and a modern alternative to traditional toothpaste formulations.CLEAN, FLUORIDE-FREE NUDGE FORMULA: Nudge toothpaste is fluoride-free and made without SLS, parabens, artificial colors, or unnecessary fillers. Designed for consumers who value clean ingredients, gentle formulations, and premium oral care without harsh additives.LOW-ABRASION DAILY PERFORMANCE: Nudge uses a carefully balanced silica system that cleans effectively with a gentle feel on enamel and gums. Suitable for daily use and for those seeking a non-aggressive toothpaste experience.DESIGNED FOR MODERN ORAL CARE ROUTINES: Created for people who want a next-generation toothpaste that combines clean ingredients, thoughtful formulation, and contemporary flavor profiles beyond conventional mint.CONSISTENT FORMULA, EVOLVING PACKAGING: Current tubes feature our original minimalist packaging. Upcoming production runs will include updated tube designs with clearer communication around nano-hydroxyapatite concentration, while maintaining the same trusted Nudge formula.PREMIUM ORAL CARE BY NUDGE: Nudge combines clean ingredients, advanced formulation design, and transparent communication to deliver a modern toothpaste experience for everyday routines. Product summary shift + alt + D Post navigation J&B XpandaHose 75ft Expandable Garden Hose – Ultra-Strong 3750D, 4-Layer Latex Core, Brass 3/4″ Connectors, 10-Pattern Nozzle & Storage Bag – Lightweight, Kink-Reducing, Leak-Resistant