Price: $18.97 - $16.97
(as of May 01, 2026 17:13:50 UTC – Details)

Product description

What's nudgeWhat's nudge

10% nano hydroxyapatite10% nano hydroxyapatite

best toothpaste with simple ingredientsbest toothpaste with simple ingredients

real resultsreal results

why is nudge so good?why is nudge so good?

week 1-2

week 3 -4

week 4 beyond

Find Your Next Favorite from Nudge

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Customer Reviews

4.4 out of 5 stars 80

3.5 out of 5 stars 51

3.6 out of 5 stars 33

4.2 out of 5 stars 103

3.6 out of 5 stars 15

Price

$16.97$16.97

$6.99$6.99

$9.97$9.97

$14.99$14.99

All Natural

Fluoride Free

Alcohol Free

Cruelty Free

Appropriate for Sensitive Gums

Package Dimensions ‏ : ‎ 7.13 x 3.7 x 2.36 inches; 9 ounces
Item model number ‏ : ‎ Watermelon-TP
Date First Available ‏ : ‎ August 16, 2024
Manufacturer ‏ : ‎ Nudge
ASIN ‏ : ‎ B0DDCLR3JT
Best Sellers Rank: #5,578 in Health & Household (See Top 100 in Health & Household) #129 in Toothpaste
Customer Reviews: 4.2 4.2 out of 5 stars (267) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
NUDGE 10% NANO HYDROXYAPATITE FORMULA, ALWAYS: Nudge toothpaste has always been formulated with 10% nano-hydroxyapatite. Our original tubes followed a minimalist design and did not display the percentage on the label. We heard your feedback. Future Nudge tubes will clearly show “10% nano-hydroxyapatite” on every tube. The formula inside current tubes is unchanged and identical.
FRESH WATERMELON FLAVOR EXPERIENCE: A light, refreshing watermelon profile delivers a clean, smooth taste that feels modern and enjoyable without harsh menthol or overpowering sweetness. Designed for people who prefer a non-mint, fruit-forward alternative to traditional toothpaste flavors.
CRAFTED WITH 10% NANO HYDROXYAPATITE: Nudge is formulated with nano-hydroxyapatite inspired by the natural structure of tooth enamel. The rod-shaped particle design is engineered to interact efficiently with tooth surfaces, delivering a smooth, refined brushing experience and a modern alternative to traditional toothpaste formulations.
CLEAN, FLUORIDE-FREE NUDGE FORMULA: Nudge toothpaste is fluoride-free and made without SLS, parabens, artificial colors, or unnecessary fillers. Designed for consumers who value clean ingredients, gentle formulations, and premium oral care without harsh additives.
LOW-ABRASION DAILY PERFORMANCE: Nudge uses a carefully balanced silica system that cleans effectively with a gentle feel on enamel and gums. Suitable for daily use and for those seeking a non-aggressive toothpaste experience.
DESIGNED FOR MODERN ORAL CARE ROUTINES: Created for people who want a next-generation toothpaste that combines clean ingredients, thoughtful formulation, and contemporary flavor profiles beyond conventional mint.
CONSISTENT FORMULA, EVOLVING PACKAGING: Current tubes feature our original minimalist packaging. Upcoming production runs will include updated tube designs with clearer communication around nano-hydroxyapatite concentration, while maintaining the same trusted Nudge formula.
PREMIUM ORAL CARE BY NUDGE: Nudge combines clean ingredients, advanced formulation design, and transparent communication to deliver a modern toothpaste experience for everyday routines.